Our approach
Accelerate Your Growth and Customer Relations in the B2B Space with Marketing Cloud Account Engagement.
Generate and manage leads, build cross-channel journeys, and analyze the process with AI-powered reporting!
“We at Tridish partnered with a lot of teams at Gentrix to stand up salesforce marketing for our business. We can organize and automate our campaigns around a lot of different use cases. The team was a breeze to work with and brought expertise from both sales and services labs, as well as marketing labs. Shout out to Shilpa and Douglas for all their hard work in dealing with us.”
Amanda Wong
Product Lead at Tredish
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“I am the VP of CRM Solutions, and I’m here to give a testimonial for Genetrix. We selected them on a reference, and then when we talked to them, it was just really good communication vibes with them, just like to just like people that you’re talking to, and then just really knowledgeable.”
Jonathan Reynolds
VP of CRM Solutions
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“We found that the Genetrix Technology team was supportive, and they motivated us to accomplish our goals and stay on track. They were efficient and effective in meetings. They ensured that post go-live, we had all the tools and documents needed. Their communication was unambiguous and concise. It was a pleasant experience working with them”
Paula Kahumbu
CEO, Wildlife Direct
“The Genetrix team has been very supportive in helping us achieve our vision. We have formed a long term partnership for Salesforce and Marketing Cloud support.”
Imaad Khan
Director – Global Transaction Banking, Mashreq Bank
Use cases by Industry
Meet our experts
Akash Israni is a 7x Certified Salesforce Technical Lead at Genetrix and a Marketing Champion, who has worked on various Salesforce Products and Industries. He enjoys exploring the platform capabilities and learning about all the new product features and innovations. With a mission to help the community to learn and grow together, he started his website called “SFMC Stack.” Akash has also participated in various Salesforce Hackathons and contributes actively to the community through the Website, Social, Trailhead, Stack Exchange, & Community Events. Apart from his work life, he loves reading and travelling.
Rajesh Sial is the Project Manager and 3x certified Salesforce Marketing Cloud Consultant in Genetrix. Holding more than 11 years of experience in IT industry, Rajesh started working in the Salesforce ecosystem 3 years back. He has worked with numerous clients providing them his expert services over the years. Having laid his hands on all aspects of Salesforce Marketing Cloud, Rajesh now enjoys working directly with his clients and providing them with solutions.
Genetrix has scored the Salesforce Marketing Tools based on cost, scalability, adaptability and integration for our clients.
At Genetrix Technology, we specialize in crafting personalized and impactful customer journeys using Salesforce Marketing Cloud. Whether it’s through tailored email campaigns, mobile messaging, or real-time web interactions, we ensure SFMC’s powerful tools to boost engagement across every stage of the customer lifecycle— ensuring your audience receives the right message at the right time, on the right channel.
Marketing Cloud offers powerful tools like Journey Builder, Email Studio, Mobile Studio, and Interaction Studio. These tools enable you to create automated, personalized, cross-channel experiences that increase customer interaction and foster long-term loyalty.
We Employe real-time behavioral tracking and data-driven insights to build personalized journeys. By mapping engagement patterns, we trigger content based on user actions—ensuring that each interaction is timely, relevant, and impactful.
Audience segmentation is crucial. We use Marketing Cloud’s advanced segmentation capabilities to group customers based on preferences, behaviors, and lifecycle stages. This ensures that communications are targeted and engaging for each segment, boosting relevance and response rates.
We implement A/B and multivariate testing within Email Studio and Journey Builder to test subject lines, content, send times, and layouts. This helps identify what resonates best with your audience, improving open rates, click-through rates, and overall engagement.
Key engagement KPIs include open rates, click-through rates, conversion rates, unsubscribe rates, bounce rates, and time spent on content. We continuously monitor these metrics to evaluate campaign performance and refine engagement strategies.
By setting frequency caps, respecting user preferences, and personalizing the cadence of communication, we strike a balance between staying top-of-mind and avoiding message fatigue. Marketing Cloud’s Send Time Optimization also ensures content is delivered when customers are most likely to engage.
Using unified customer profiles and cross-channel journey orchestration, we personalize emails, SMS, push notifications, and web content based on customer interests and behaviors. This ensures a seamless and consistent engagement experience, regardless of the channel.
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