Our approach
Incorporate Marketing Cloud Personalization into your marketing strategy to tailor your campaigns according to the individual preferences and behaviors of your customers. Marketing Cloud Personalization can help you create personalized experiences across various channels, enhancing customer engagement and driving better results.
“We at Tridish partnered with a lot of teams at Gentrix to stand up salesforce marketing for our business. We can organize and automate our campaigns around a lot of different use cases. The team was a breeze to work with and brought expertise from both sales and services labs, as well as marketing labs. Shout out to Shilpa and Douglas for all their hard work in dealing with us.”
Amanda Wong
Product Lead at Tredish
Click this:
“I am the VP of CRM Solutions, and I’m here to give a testimonial for Genetrix. We selected them on a reference, and then when we talked to them, it was just really good communication vibes with them, just like to just like people that you’re talking to, and then just really knowledgeable.”
Jonathan Reynolds
VP of CRM Solutions
Click here:
“We found that the Genetrix Technology team was supportive, and they motivated us to accomplish our goals and stay on track. They were efficient and effective in meetings. They ensured that post go-live, we had all the tools and documents needed. Their communication was unambiguous and concise. It was a pleasant experience working with them”
Paula Kahumbu
CEO, Wildlife Direct
“The Genetrix team has been very supportive in helping us achieve our vision. We have formed a long term partnership for Salesforce and Marketing Cloud support.”
Imaad Khan
Director – Global Transaction Banking, Mashreq Bank
Use cases by Industry
Meet our experts
Dhavan Singhal is a Technical Project Manager and a 3x certified Salesforce Marketing Cloud Developer at Genetrix.
His deep knowledge spans multiple Salesforce clouds, including CRM, Marketing Cloud, Health Cloud, CDP, and Pardot, where he specializes in lead nurturing, email automation, and campaign optimization to drive business growth.
Beyond technology, he enjoys poetry and playing the piano, embracing creativity in both his work and personal life.
Kriti Gupta is the Functional Lead and a 3x certified Salesforce Marketing Cloud Consultant at Genetrix.
With expertise in Salesforce CRM, Marketing Cloud, and Pardot, she specializes in lead management, email automation, and campaign optimization across industries like banking and non-profits.
In her personal time, she enjoys reading novels, swimming, and exploring new places.
Genetrix has scored the Salesforce Marketing Tools based on cost, scalability, adaptability and integration for our clients.
Marketing Cloud Account Engagement (formerly Pardot) enables businesses to streamline and automate their marketing processes, from lead generation to conversion. It empowers your team to nurture leads effectively, personalize communications, and align marketing efforts with sales to create a seamless and impactful customer journey that drives measurable results.
We assist with end-to-end implementation — from initial setup and Salesforce CRM integration to custom automation rules, lead scoring models, and campaign execution. Our team ensures that your Pardot instance is tailored to meet your specific marketing and sales goals.
We build automations like drip campaigns, engagement programs, autoresponders, lead qualification flows, and dynamic segmentation. These automations help you deliver the right message to the right audience at the right time —without manual effort.
Lead scoring measures engagement (e.g., email opens, form submissions), while lead grading measures fit (e.g., industry, company size). We help businesses customize these models to prioritize high-quality leads and route them efficiently to sales.
Yes. We can integrate Pardot with Salesforce CRM, webinar platforms, social media tools, third-party forms, and more—ensuring your marketing data flows seamlessly and supports a unified customer journey.
We create dynamic content blocks, personalized email templates, and customized landing pages based on user behavior and profile data. This enhances engagement by delivering more relevant, tailored experiences to your prospects.
Pardot provides detailed reports on email performance, campaign ROI, prospect activity, and lifecycle stages. We configure dashboards and custom reports that help your team monitor key metrics and make data-driven decisions.
Absolutely. Pardot scales to fit businesses of all sizes. Whether you’re just starting with lead nurturing or looking to expand your automation capabilities, we tailor solutions that support your growth and maximize your marketing investment.
India
Eleven West, Baner, Pune,
Maharashtra 412101
We got something for everyone
I’m a
