How Tre’dish Improved Their Sales And Marketing By Implementing Salesforce Marketing Cloud
Introduction Tre’dish is a revolutionary platform that is helping food creators and food enthusiasts connect over their shared love for food! Genetrix and Tre’dish partnered to build their sales and marketing automation while keeping the data model as sleek as possible. We developed and integrated custom objects within Salesforce to efficiently store critical information, including […]
7 Essential Salesforce Marketing Cloud Best Practices for Non-Profit Organizations
We all know that an organization that works with the motive to render services to society and not for profit-making is a Not for Profit Organisation. It is also known as a Non-Trading Organisation. NPO is a separate legal entity and not owned by any individual or enterprise. Salesforce Marketing Cloud is a powerful platform […]
Maximizing Lead Generation, Nurturing, and Campaign Performance with Salesforce Marketing Cloud Landing Pages and Automation
Introduction Lead generation and nurturing are crucial aspects of marketing in today’s digital world. Salesforce Marketing Cloud is a powerful tool that helps businesses create and maintain relationships with potential customers. One of the tools that it offers is Landing Pages, which act as gateways to capture valuable leads. In this article, we will explore […]
How This E-Commerce Client Enhanced Customer Management By Implementing Salesforce Personalization Studio
Introduction The key objective of a Customer Data Platform (CDP) is to streamline data collection from disparate sources (a process known as data ingestion), arrange it into a comprehensible structure (data modeling), establish data unifications to identify unique records (identity resolution) and facilitate internal data processing to create various computations and merge information collected from different areas. The ultimate step involves synchronization with a […]
How Optimization of Customer Data Platform Helped This Client In Enhancing Their Data Management
Introduction The key objective of a Customer Data Platform (CDP) is to streamline data collection from disparate sources (a process known as data ingestion), arrange it into a comprehensible structure (data modeling), establish data unifications to identify unique records (identity resolution) and facilitate internal data processing to create various computations and merge information collected from different areas. The ultimate step involves synchronization with a […]
How Salesforce Marketing Cloud Intelligence Helped This Healthcare Client Gain Insights In Making Valuable Decisions
About The Client This healthcare client, a prominent organization in the medical industry, sought to enhance their data management and reporting capabilities. Their diverse data sources and the need for streamlined reporting necessitated the adoption of a robust data integration and visualization platform. To address these challenges, they engaged with Genetrix to implement Datorama, a […]
A Health Check for Your Salesforce Marketing Cloud Implementation: Common Mistakes to Avoid for Non-Profit Organizations
Introduction More and more not-for-profit organizations have been using Salesforce Marketing Cloud recently- it’s not only a state-of-the-art marketing automation platform, but when set up mindfully, it can really help improve supporter engagement, and awareness and overall increase the impact of marketing campaigns. Even though there is a significant non-profit discount – Marketing Cloud is […]
Common Challenges Non-Profit Organizations face in Salesforce Marketing Cloud Implementations and How to Overcome Them
Introduction We know that non-profit orgs are more or less the last hope for humanity – they are the last line of defense preventing the world from descending into chaos. Maybe this is overstating things a little, but most non-profits are at least trying to make the world a better place. That being said, it’s […]
Exploring Salesforce Marketing Cloud CloudPages
Introduction Salesforce Marketing Cloud is a comprehensive marketing automation platform that enables companies to create and deliver personalized customer journeys across multiple channels. One of Marketing Cloud’s key features is Cloud Pages, a powerful tool that allows companies to create custom landing pages and microsites that can be used to promote products, capture leads, and […]
Importance of Sender Policy Framework (SPF) in Salesforce Marketing Cloud
Sender Policy Framework (SPF) is an email authentication standard developed by AOL that compares the email sender’s actual IP address to a list of IP addresses authorized to send mail from that domain. When it comes to using SPF with Marketing Cloud, you need to configure the SPF record for your domain to include Marketing Cloud’s sending […]
