Discover Tre’dish’s Sales and Marketing Transformation with Salesforce!

86% Extension in user adoption reached
78% Increased customer satisfaction
51% Deduction in business cost
64% Increase in ROI

Healthcare’s Insightful Journey with Salesforce Marketing 
Cloud Intelligence!

In the world of business, it’s crucial for marketing and sales teams to collaborate seamlessly, ensuring their efforts complement and enhance each other. One way to achieve this harmony is by connecting Pardot, Salesforce, and Salesforce Marketing Cloud (SFMC) together. This process is like a relay race: it starts with prospects and important details from […]

Exploring Web Campaigns in Salesforce Marketing Cloud Personalization (SMCP)

Introduction to SMCP Salesforce Marketing Cloud Personalization (SMCP) serves as a dynamic real-time personalization engine. Integrated seamlessly with websites and mobile applications, it meticulously tracks visitor interactions with digital content. Each click, view, or engagement with articles and products contributes vital data to SMCP, facilitating the creation of comprehensive customer profiles for every visitor, be […]

How Tre’dish Improved Their Sales And Marketing By Implementing Salesforce Marketing Cloud

Introduction Tre’dish is a revolutionary platform that is helping food creators and food enthusiasts connect over their shared love for food! Genetrix and Tre’dish partnered to build their sales and marketing automation while keeping the data model as sleek as possible. We developed and integrated custom objects within Salesforce to efficiently store critical information, including […]

7 Essential Salesforce Marketing Cloud Best Practices for Non-Profit Organizations

We all know that an organization that works with the motive to render services to society and not for profit-making is a Not for Profit Organisation. It is also known as a Non-Trading Organisation. NPO is a separate legal entity and not owned by any individual or enterprise.   Salesforce Marketing Cloud is a powerful platform […]

Maximizing Lead Generation, Nurturing, and Campaign Performance with Salesforce Marketing Cloud Landing Pages and Automation

Introduction Lead generation and nurturing are crucial aspects of marketing in today’s digital world. Salesforce Marketing Cloud is a powerful tool that helps businesses create and maintain relationships with potential customers. One of the tools that it offers is Landing Pages, which act as gateways to capture valuable leads. In this article, we will explore […]

How This E-Commerce Client Enhanced Customer Management By Implementing Salesforce Personalization Studio

Introduction The  key  objective  of  a  Customer  Data  Platform  (CDP)  is to streamline data collection from disparate sources (a process known as data ingestion), arrange it into a comprehensible structure (data modeling), establish data unifications to identify unique records (identity resolution) and facilitate internal data processing to create various computations and merge information collected from different areas. The ultimate step involves synchronization with a […]

How Optimization of Customer Data Platform Helped This Client In Enhancing Their Data Management

Introduction The  key  objective  of  a  Customer  Data  Platform  (CDP)  is to streamline data collection from disparate sources (a process known as data ingestion), arrange it into a comprehensible structure (data modeling), establish data unifications to identify unique records (identity resolution) and facilitate internal data processing to create various computations and merge information collected from different areas. The ultimate step involves synchronization with a […]

How Salesforce Marketing Cloud Intelligence Helped This Healthcare Client Gain Insights In Making Valuable Decisions

About The Client This healthcare client, a prominent organization in the medical industry, sought to enhance their data management and reporting capabilities. Their diverse data sources and the need for streamlined reporting necessitated the adoption of a robust data integration and visualization platform. To address these challenges, they engaged with Genetrix to implement Datorama, a […]

A Health Check for Your Salesforce Marketing Cloud Implementation: Common Mistakes to Avoid for Non-Profit Organizations

Introduction More and more not-for-profit organizations have been using Salesforce Marketing Cloud recently- it’s not only a state-of-the-art marketing automation platform, but when set up mindfully, it can really help improve supporter engagement, and awareness and overall increase the impact of marketing campaigns. Even though there is a significant non-profit discount – Marketing Cloud is […]