Understanding Data Extensions in Salesforce Marketing Cloud

Data Extensions form an integral part of Salesforce CRM. A data extension, in layman terms, is a table containing various fields of data related to subscribers. Data extensions are required for carrying out a bevy of tasks in Marketing Cloud, especially Email studio. They come in handy while conducting email sends, and also to hold […]

Amanda

“We at Tridish partnered with a lot of teams at Gentrix to stand up salesforce marketing for our business. We can organize and automate our campaigns around a lot of different use cases. The team was a breeze to work with and brought expertise from both sales and services labs, as well as marketing labs. […]

Jonathan

“I am the VP of CRM Solutions, and I’m here to give a testimonial for Genetrix. We selected them on a reference, and then when we talked to them, it was just really good communication vibes with them, just like to just like people that you’re talking to, and then just really knowledgeable.”   Jonathan […]

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Implementation

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Paula Kahumbu

“We found that the Genetrix Technology team was supportive, and they motivated us to accomplish our goals and stay on track. They were efficient and effective in meetings. They ensured that post go-live, we had all the tools and documents needed. Their communication was unambiguous and concise. It was a pleasant experience working with them” […]

Imaad Khan

“The Genetrix team has been very supportive in helping us achieve our vision. We have formed a long term partnership for Salesforce and Marketing Cloud support.” Imaad Khan Director – Global Transaction Banking, Mashreq Bank