Implementing Azure SSO with Salesforce Marketing Cloud
Introduction Azure AD integrates seamlessly with various applications and services across the Microsoft ecosystem. This makes it easier to integrate Marketing Cloud with other Azure AD-enabled services, such as Microsoft 365, Dynamics 365, and other third-party applications, creating a unified ecosystem. Marketing Cloud Connect SSO with Azure AD simplifies user access, enhances security, improves productivity, […]
Top 9 Salesforce Marketing Cloud Trends and Features in 2024
The digital marketing landscape is changing at breakneck speed as we move into 2024. It is in this respect that innovation comes first to Salesforce Marketing Cloud. According to Salesforce’s State of Marketing report, high-performing marketing teams were 8.8 times more likely to have adopted a customer journey strategy. In such a dynamic environment, understanding the […]
A Brief Introduction to Marketing Cloud Einstein : Features & Advantages
Salesforce Marketing Cloud’s Einstein features offer AI-driven insights that revolutionize marketing strategies. With Marketing Cloud Einstein, businesses can gain a deep understanding of customer engagement and behavior, enabling personalized interactions at every touchpoint. These advanced capabilities are categorized into several key options: Einstein OverviewEinstein Engagement ScoringEinstein Messaging InsightsEinstein Send Time OptimizationEinstein Engagement FrequencyEinstein Copy InsightsEinstein […]
Understanding Data Extensions in Salesforce Marketing Cloud
Data Extensions form an integral part of Salesforce CRM. A data extension, in layman terms, is a table containing various fields of data related to subscribers. Data extensions are required for carrying out a bevy of tasks in Marketing Cloud, especially Email studio. They come in handy while conducting email sends, and also to hold […]
Amanda
“We at Tridish partnered with a lot of teams at Gentrix to stand up salesforce marketing for our business. We can organize and automate our campaigns around a lot of different use cases. The team was a breeze to work with and brought expertise from both sales and services labs, as well as marketing labs. […]
Jonathan
“I am the VP of CRM Solutions, and I’m here to give a testimonial for Genetrix. We selected them on a reference, and then when we talked to them, it was just really good communication vibes with them, just like to just like people that you’re talking to, and then just really knowledgeable.” Jonathan […]
