Improving your Business’ ROI with Salesforce Marketing Cloud Conversion Tracking
We have designed an extensive email marketing campaign with beautiful emails and a well-segmented audience base. But once that campaign has been deployed, how do you determine whether the campaign was successful or not? We need to know whether the email we sent out was received well by audiences and if they engaged with the […]
Optimizing Customer Experiences: How Salesforce Marketing Cloud Services Can Benefit the Hospitality Industry
The hospitality industry is highly competitive and requires constant efforts to maintain a steady flow of customers. In recent years, Salesforce and other channel management services have become increasingly crucial for the industry. Salesforce Marketing Cloud not only makes customer management easier, but all the marketing requirements can also be taken care of on one […]
How Marketing Cloud works with Salesforce
Salesforce is a cloud-based software provider that offers its clients a platform to create custom applications without having to go through the challenging stages required by traditional systems. Once developed, the software or application can be uploaded to the cloud so that users can view it. On the other hand, if we can describe Salesforce […]
Build a cross-cloud Custom Preference Center in Salesforce Marketing Cloud (with attached package)
Introduction Each email is designed with a few staple elements, no matter the platform they are being designed on or the person they are being designed by. These elements are the header, the body, and the footer. The footer is an interesting part of the email because it contains a lot of information about […]
Getting the best out of your marketing strategy with Salesforce Marketing Cloud
Salesforce’s platform (or “Cloud”) for marketing automation and customer engagement is known as Salesforce Marketing Cloud (SFMC). A quick review of its past reveals that Salesforce did not develop the SFMC core from scratch; rather, they got it in 2013 when they acquired ExactTarget. This is relevant since “ExactTarget” is still occasionally used in references […]
The End of Work Flow Rules and Process Builder in Sales Cloud!
Salesforce announced a major change at the Dreamforce event Workflow Rules and Process Builder will be deprecated. It means that Flow will be the future of automation tools. If you haven’t started learning Flows, now is the right time to start learning. Well, the good news is that your existing/current Workflow Rules and Process Builders […]
Passing the SFMC Email Specialist Certification
Salesforce Marketing Cloud is used by most of the biggest corporations in the world.This software is not only efficient, it is also multi-purpose and user-friendly. Most of the marketers, consultants and developers working on Salesforce Marketing Cloud prefer to undergo the official certification exams conducted by Salesforce to keep up with the current developments and […]
Getting to know Salesforce CRM Cloud
Keeping customer data and records safe and sound as well as access is a nightmare. It has been a hectic task for companies, all big and small. There has always been innovation when it comes to data management because data is what keeps any organization running, but maintaining all the records in a single place […]
