Premier Datorama Consultants for Marketing Cloud Intelligence Solutions
Salesforce Marketing Cloud Intelligence (Datorama) is a powerful tool that helps businesses unify, visualize, and analyze data from various sources, transforming raw numbers into actionable insights. To fully leverage Datorama’s capabilities, having the right consultant by your side makes a big difference. This guide introduces 10 top niche Marketing Cloud Intelligence (Datorama) consulting experts, highlighting […]
What hospitality Clients should consider before buying Salesforce Marketing Cloud?
Marketing Cloud is a powerful platform that can help you create personalized marketing campaigns, improve customer engagement, and increase revenue. However, before investing in Marketing Cloud, here are some important factors to consider. Your marketing goals: Before investing in Marketing Cloud, it’s important to define your marketing goals. Do you want to increase bookings, boost […]
Most Effective Use Cases of Salesforce Marketing Cloud Journey Builder in Hospitality Industry
Introduction In the fast-paced and ever-evolving hospitality industry, building strong relationships with customers is crucial for success. To effectively engage with guests and create personalized experiences, hospitality businesses need robust customer relationship management (CRM) solutions. Journeys in Salesforce Marketing Cloud empower hospitality businesses to design and deliver personalized customer experiences across multiple channels, including email, […]
Passing the SFMC Email Specialist Certification
Salesforce Marketing Cloud is used by most of the biggest corporations in the world. This software is not only efficient, it is also multi-purpose and user-friendly. Most of the marketers, consultants and developers working on Salesforce Marketing Cloud prefer to undergo the official certification exams conducted by Salesforce to keep up with the current developments […]
Simplifying Marketing Analytics with Datorama Insights
About Datorama Datorama is a Marketing Intelligence Tool used for Reporting, Visualization & Analytics specializing in Marketing data. Its key capabilities are:– Out of the Box Integration (OOTB) with leading marketing channels.– AI (Artificial Intelligence) aggregation & reporting of the industry standardized KPIs across the channels.– Unification & Harmonization of the data.– More speed to […]
7 Essential Salesforce Marketing Cloud Best Practices for Non-Profit Organizations
We all know that an organization that works with the motive to render services to society and not for profit-making is a Not for Profit Organisation. It is also known as a Non-Trading Organisation. NPO is a separate legal entity and not owned by any individual or enterprise. Salesforce Marketing Cloud is a powerful platform […]
Getting the best out of your marketing strategy with Salesforce Marketing Cloud
Salesforce’s platform (or “Cloud”) for marketing automation and customer engagement is known as Salesforce Marketing Cloud (SFMC). A quick review of its past reveals that Salesforce did not develop the SFMC core from scratch; rather, they got it in 2013 when they acquired ExactTarget. This is relevant since “ExactTarget” is still occasionally used in references […]
The End of Work Flow Rules and Process Builder in Sales Cloud!
Salesforce announced a major change at the Dreamforce event — Workflow Rules and Process Builder will be deprecated. It means that Flow will be the future of automation tools. If you haven’t started learning Flows, now is the right time to start learning. Well, the good news is that your existing/current Workflow Rules and Process […]
5 Tips Every Salesforce Marketing Cloud Admin Needs in 2023
As a Salesforce Marketing Cloud Administrator, your role is critical in ensuring the success of your organization’s marketing initiatives. In 2023, there are many exciting new features and updates that a Salesforce Marketing Cloud Admin leverage to improve the effectiveness of marketing campaigns being run in the org. To help you stay ahead of the […]
How can Hospitality Industry Marketers Choose Between Marketing Cloud, Marketo, Eloqua, and Pardot
Every industry needs marketing to push its goals to greater heights in this age of technology. But, deciding which marketing tool to opt for is more than a necessity. Salesforce Marketing Cloud, Adobe Marketo, Oracle Eloqua and Salesforce Pardot are four popular marketing automation platforms that can help hospitality businesses create personalized marketing campaigns, improve […]
