How Marketing Cloud works with Salesforce
Data Extensions form an integral part of Salesforce CRM. A data extension, in layman terms, is a table containing various fields of data related to subscribers. Data extensions are required for carrying out a bevy of tasks in Marketing Cloud, especially Email studio. They come in handy while conducting email sends, and also to hold […]
Optimizing Audience Paths in Salesforce Marketing Cloud Growth: Using Data Graphs
Marketers need more than just automation—they need smart, data-driven engagement. That’s where Data Cloud Data Graphs come in, helping us create better audience segmentation in Marketing Cloud Growth Flows. By using Data Graphs in Decision Splits, we can send the right message to the right people based on real-time data. Whether it’s checking if a lead is converted or sending personalized emails, this […]
Implementing Azure SSO with Salesforce Marketing Cloud
Introduction Azure AD integrates seamlessly with various applications and services across the Microsoft ecosystem. This makes it easier to integrate Marketing Cloud with other Azure AD-enabled services, such as Microsoft 365, Dynamics 365, and other third-party applications, creating a unified ecosystem. Marketing Cloud Connect SSO with Azure AD simplifies user access, enhances security, improves productivity, […]
Top 9 Salesforce Marketing Cloud Trends and Features in 2024
The digital marketing landscape is changing at breakneck speed as we move into 2024. It is in this respect that innovation comes first to Salesforce Marketing Cloud. According to Salesforce’s State of Marketing report, high-performing marketing teams were 8.8 times more likely to have adopted a customer journey strategy. In such a dynamic environment, understanding the […]
Understanding Data Extensions in Salesforce Marketing Cloud
Data Extensions form an integral part of Salesforce CRM. A data extension, in layman terms, is a table containing various fields of data related to subscribers. Data extensions are required for carrying out a bevy of tasks in Marketing Cloud, especially Email studio. They come in handy while conducting email sends, and also to hold […]
