How Marketing Cloud Email Send Performance Dashboards in Salesforce provided real-time email analytics to a Health-care client
Context The client team wants to utilize both sales cloud and marketing cloud as they have been using Salescloud as a database of records. Having set up their marketing cloud recently, they are willing to use both platforms to their full capacity. The emails that the marketing team has been deploying for their users and […]
How this Non-Profit Organization streamlined and cleaned their Salesforce Marketing Cloud Contacts List
Context The client team uses salesforce Salescloud CRM as the source of all their data. They have been doing so for a long time and have recently started seeing duplicate (sometimes more) records with the same email address. Apart from the same email address existing multiple times, which tends to happen in an instance after […]
5 Tips Every Salesforce Marketing Cloud Admin Needs in 2023
As a Salesforce Marketing Cloud Administrator, your role is critical in ensuring the success of your organization’s marketing initiatives. In 2023, there are many exciting new features and updates that a Salesforce Marketing Cloud Admin leverage to improve the effectiveness of marketing campaigns being run in the org. To help you stay ahead of the […]
Build a cross-cloud Custom Preference Center in Salesforce Marketing Cloud (with attached package)
Introduction Each email is designed with a few staple elements, no matter the platform they are being designed on or the person they are being designed by. These elements are the header, the body, and the footer. The footer is an interesting part of the email because it contains a lot of information about […]
Passing the SFMC Email Specialist Certification
Salesforce Marketing Cloud is used by most of the biggest corporations in the world.This software is not only efficient, it is also multi-purpose and user-friendly. Most of the marketers, consultants and developers working on Salesforce Marketing Cloud prefer to undergo the official certification exams conducted by Salesforce to keep up with the current developments and […]
