Implementing Azure SSO with Salesforce Marketing Cloud

Introduction Azure AD integrates seamlessly with various applications and services across the Microsoft ecosystem. This makes it easier to integrate Marketing Cloud with other Azure AD-enabled services, such as Microsoft 365, Dynamics 365, and other third-party applications, creating a unified ecosystem. Marketing Cloud Connect SSO with Azure AD simplifies user access, enhances security, improves productivity, […]

Top 9 Salesforce Marketing Cloud Trends and Features in 2024

The digital marketing landscape is changing at breakneck speed as we move into 2024. It is in this respect that innovation comes first to Salesforce Marketing Cloud. According to Salesforce’s State of Marketing report, high-performing marketing teams were 8.8 times more likely to have adopted a customer journey strategy. In such a dynamic environment, understanding the […]

A Brief Introduction to Marketing Cloud Einstein : Features & Advantages

Salesforce Marketing Cloud’s Einstein features offer AI-driven insights that revolutionize marketing strategies. With Marketing Cloud Einstein, businesses can gain a deep understanding of customer engagement and behavior, enabling personalized interactions at every touchpoint. These advanced capabilities are categorized into several key options: Einstein OverviewEinstein Engagement ScoringEinstein Messaging InsightsEinstein Send Time OptimizationEinstein Engagement FrequencyEinstein Copy InsightsEinstein […]

Understanding Data Extensions in Salesforce Marketing Cloud

Data Extensions form an integral part of Salesforce CRM. A data extension, in layman terms, is a table containing various fields of data related to subscribers. Data extensions are required for carrying out a bevy of tasks in Marketing Cloud, especially Email studio. They come in handy while conducting email sends, and also to hold […]