Simplifying Marketing Analytics with Datorama Insights
About Datorama Datorama is a Marketing Intelligence Tool used for Reporting, Visualization & Analytics specializing in Marketing data. Its key capabilities are: Out of the Box Integration (OOTB) with leading marketing channels. AI (Artificial Intelligence) aggregation & reporting of the industry standardized KPIs across the channels. Unification & Harmonization of the data More speed to […]
How Hapi Guest for Marketing Cloud App improved data model creation in client org for Hapi Cloud
About Hapi Cloud Hapi was started in 2016 with the idea to revolutionize the hospitality industry. They provide end-to-end integration for their partners which helps them curate a 360-degree view of their guests. They provide time and cost-effective solutions which limit the dependence of hotels on different vendors and developers. Now, Hapi caters to the […]
How two-step authentication in custom Preference Center improved data quality for this Non-Profit Client
Context Client has a scratch marketing cloud org which they want to start using with the launch of their new website. They want to create a dedicated portal from where the advocates can fill in their information and perform various calls-to-action. Along with being a source of information for the advocates regarding new acts being […]
How the need to edit and activate Automations lead to discovery of a novel API call for Hapi Cloud
Context Hapi provides technical solutions for a multitude of hospitality giants. They set up the sales and marketing platforms on Salesforce for their clients. They wanted an all-encompassing app that will help their clients set up the basic wireframe of Salesforce Marketing Cloud, all with a few clicks. While developing this app for Hapi, there […]
Hapi Guest for Marketing Cloud – AppExchange App for Salesforce Marketing Cloud
Context Hapi provides technical solutions for multitude of hospitality giants. They set up the sales and marketing platforms on Salesforce for their clients. These set ups consist of various high functioning data models, modes of communication and management tools. With an increase in clientele, Hapi wanted to make this process efficient in terms of time […]
How Salesforce and Marketing Cloud Bi-directional Consent sync improved deliverability and customer satisfaction for this Life-Sciences Organization
Context The client uses Salescloud and Marketing Cloud for all their sales and marketing activities. They have a team of talented marketers and salespeople who have work behind the scenes in provision of healthy blood platelets to the hospitals. Both the teams have been working together for quite some time, but with a gradual increase […]
How Marketing Cloud Email Send Performance Dashboards in Salesforce provided real-time email analytics to a Health-care client
Context The client team wants to utilize both sales cloud and marketing cloud as they have been using Salescloud as a database of records. Having set up their marketing cloud recently, they are willing to use both platforms to their full capacity. The emails that the marketing team has been deploying for their users and […]
How this Non-Profit Organization streamlined and cleaned their Salesforce Marketing Cloud Contacts List
Context The client team uses salesforce Salescloud CRM as the source of all their data. They have been doing so for a long time and have recently started seeing duplicate (sometimes more) records with the same email address. Apart from the same email address existing multiple times, which tends to happen in an instance after […]
What hospitality Clients should consider before buying Salesforce Marketing Cloud?
Marketing Cloud is a powerful platform that can help you create personalized marketing campaigns, improve customer engagement, and increase revenue. However, before investing in Marketing Cloud, here are some important factors to consider. Your marketing goals: Before investing in Marketing Cloud, it’s important to define your marketing goals. Do you want to increase bookings, boost […]
Most Effective Use Cases of Salesforce Marketing Cloud Journey Builder in Hospitality Industry
Introduction In the fast-paced and ever-evolving hospitality industry, building strong relationships with customers is crucial for success. To effectively engage with guests and create personalized experiences, hospitality businesses need robust customer relationship management (CRM) solutions. Journeys in Salesforce Marketing Cloud empower hospitality businesses to design and deliver personalized customer experiences across multiple channels, including email, […]
