Migration from MCE to MCG
Are you a Salesforce customer considering the switch from Marketing Cloud Engagement (MCE) to Marketing Cloud Growth (MCG)?
Our migration services help you navigate this transition smoothly, ensuring you leverage the full potential of Growth edition while preserving your critical marketing assets and data
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Streamline your transition and reap the benefits of the new product faster
Tap into Marketing Cloud Growth which combines the best features of Marketing Cloud Engagement with advanced AI capabilities, streamlined automation via flows, and seamless integration with the “core” Salesforce platform.
Tailored solutions
for your success
Tailored to Your Business Needs
Customized implementation tailored to your business needs ensures MarTech solutions align perfectly with your goals and objectives, delivering optimal results.
Minimizing Disruptions, Maximizing Productivity
Our efficient deployment method ensures a smooth transition to new technologies, minimizing operational disruption. Embrace innovation with minimal productivity impact using our streamlined rollout approach.
Seamless Compatibility Across Platforms
We integrate MarTech solutions seamlessly into your existing infrastructure, ensuring compatibility and functionality across all platforms. Our approach guarantees cohesive harmony within your marketing ecosystem.
Keeping You Ahead of the Curve
Post-implementation, we actively monitor and optimize your MarTech stack for sustained efficiency and performance, ensuring you stay ahead in marketing technology.
Leverage Einstein Generative AI for building campaigns, brief, segmentation and drafting emails. Use Predictive AI for lead scoring and engagement frequency.
Replace complex tools like Journey Builder with Salesforce Flow for simplified yet powerful marketing workflows.
Manage Email, SMS, and WhatsApp campaigns natively within the platform without external connectors. Also, connect customers to agents based on replies from SMS and WhatsApp
Utilize the power of Data Cloud for advanced personalization and dynamic content.
Designed for SMBs and B2B organizations, Growth Edition provides enterprise-level features at a more accessible price point.
Before moving the data, review the structure, relationships and attributes, and how the data will be mapped and stored in CRM.
Transfer/Build Email & SMS templates, Landing Pages, Forms, Images, and Journey templates from MCE to MCG
Ensuring compliance with data protection laws and marketing best practices is crucial. We will ensure your migration adheres to the regulations including GDPR and CAN-SPAM, configure proper consent management workflows, and implement best practices for deliverability and data security
Build basic Reports & Dashboards as per business needs to track KPIs
Build a strategic plan together and ensure successful migration, so you achieve your marketing goals. Also, provide an ongoing support to maximize your ROI.
Tailored solutions
for your success
Validate and Enhance Expertise
Our certification programs validate your team’s expertise and proficiency in using MarTech tools and platforms. These industry-recognized credentials enhance credibility and confidence in their abilities, showcasing their skills and dedication to excellence.
Continuous Learning and Support
We provide continuous support and resources to reinforce learning and address any questions or challenges that arise post-training. This ensures your team remains proficient and productive over time.
Flexible and Adaptive Methodologies
Our agile development methodology enables us to respond quickly to changing requirements and market dynamics, ensuring your platform remains flexible and adaptable in the face of uncertainty.
Aligning Efforts with Your Long-Term Goals
We begin by collaborating closely with your team to develop a strategic roadmap for platform development, ensuring our efforts are aligned with your long-term goals and objectives.
Marketing Automation
Platforms Supported
Trusted by
Susie Murphy
CEO, Wildlife Direct
Related services
Industries we serve
MCG offers a more streamlined, cost-effective version of Marketing Cloud tailored for growing businesses. It combines the core strengths of MCE with simplified UI, native Salesforce integration, and built-in AI features—making it ideal for modern marketers who want speed, scale, and intelligence.
No. Our migration process ensures that all your critical data, customer journeys, assets, and preferences are preserved. We perform a full audit and backup before initiating migration and provide validation support post-transition to ensure nothing is lost.
MCG introduces flow-based automation, native Data Cloud integration, improved segmentation, simplified campaign setup, and AI-powered recommendations—providing a more intuitive and intelligent marketing experience compared to MCE.
MCG introduces flow-based automation, native Data Cloud integration, improved segmentation, simplified campaign setup, and AI-powered recommendations—providing a more intuitive and intelligent marketing experience compared to MCE.
Yes. In fact, MCG is natively built on the Salesforce platform, allowing for deeper and more seamless integration with your CRM, Sales Cloud, and Service Cloud compared to the traditional MCE setup.
We offer end-to-end migration support including planning, data transfer, QA, reconfiguration, and post-migration training. Our team remains available after go-live to troubleshoot issues and optimize your new MCG setup.
MCG’s interface is simpler and more intuitive than MCE, but we still offer customized training sessions to help your marketing team understand the new features, workflows, and automations. This ensures a smooth learning curve and quick adoption.
MCG is ideal for mid-market and fast-growing businesses looking to scale with smarter marketing capabilities and tighter Salesforce integration. If you’re unsure whether MCG is right for you, we can run a suitability assessment and recommend the best path forward.
India
Eleven West, Baner, Pune,
Maharashtra 412101
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