Unlocking the Hidden Potential of Salesforce Data Cloud: Creative Real-World Use Cases
Introduction: What Is Salesforce Data Cloud and Why Does It Matter? Before we dive into the exciting ways Salesforce Data Cloud can transform your business, let’s take a quick moment to demystify what it is. Picture a super-smart brain that collects, organizes, and processes all your company’s data. It’s like the ultimate team player—bringing together […]
Importance of Sender Policy Framework (SPF) in Salesforce Marketing Cloud
Sender Policy Framework (SPF) is an email authentication standard developed by AOL that compares the email sender’s actual IP address to a list of IP addresses authorized to send mail from that domain. When it comes to using SPF with Marketing Cloud, you need to configure the SPF record for your domain to include Marketing Cloud’s sending […]
How can Hospitality Industry Marketers Choose Between Marketing Cloud, Marketo, Eloqua, and Pardot
Every industry needs marketing to push its goals to greater heights in this age of technology. But, deciding which marketing tool to opt for is more than a necessity. Salesforce Marketing Cloud, Adobe Marketo, Oracle Eloqua and Salesforce Pardot are four popular marketing automation platforms that can help hospitality businesses create personalized marketing campaigns, improve […]
5 Tips Every Salesforce Marketing Cloud Admin Needs in 2023
As a Salesforce Marketing Cloud Administrator, your role is critical in ensuring the success of your organization’s marketing initiatives. In 2023, there are many exciting new features and updates that a Salesforce Marketing Cloud Admin leverage to improve the effectiveness of marketing campaigns being run in the org. To help you stay ahead of the […]
Improving your Business’ ROI with Salesforce Marketing Cloud Conversion Tracking
We have designed an extensive email marketing campaign with beautiful emails and a well-segmented audience base. But once that campaign has been deployed, how do you determine whether the campaign was successful or not? We need to know whether the email we sent out was received well by audiences and if they engaged with the […]
How Marketing Cloud works with Salesforce
Salesforce is a cloud-based software provider that offers its clients a platform to create custom applications without having to go through the challenging stages required by traditional systems. Once developed, the software or application can be uploaded to the cloud so that users can view it. On the other hand, if we can describe Salesforce […]
Build a cross-cloud Custom Preference Center in Salesforce Marketing Cloud (with attached package)
Introduction Each email is designed with a few staple elements, no matter the platform they are being designed on or the person they are being designed by. These elements are the header, the body, and the footer. The footer is an interesting part of the email because it contains a lot of information about […]
Getting the best out of your marketing strategy with Salesforce Marketing Cloud
Salesforce’s platform (or “Cloud”) for marketing automation and customer engagement is known as Salesforce Marketing Cloud (SFMC). A quick review of its past reveals that Salesforce did not develop the SFMC core from scratch; rather, they got it in 2013 when they acquired ExactTarget. This is relevant since “ExactTarget” is still occasionally used in references […]
The End of Work Flow Rules and Process Builder in Sales Cloud!
Salesforce announced a major change at the Dreamforce event Workflow Rules and Process Builder will be deprecated. It means that Flow will be the future of automation tools. If you haven’t started learning Flows, now is the right time to start learning. Well, the good news is that your existing/current Workflow Rules and Process Builders […]
Passing the SFMC Email Specialist Certification
Salesforce Marketing Cloud is used by most of the biggest corporations in the world.This software is not only efficient, it is also multi-purpose and user-friendly. Most of the marketers, consultants and developers working on Salesforce Marketing Cloud prefer to undergo the official certification exams conducted by Salesforce to keep up with the current developments and […]
