A Brief Introduction to Marketing Cloud Einstein
Salesforce Marketing Cloud’s Einstein features offer AI-driven insights that revolutionize marketing strategies. With Marketing Cloud Einstein, businesses can gain a deep understanding of customer engagement and behavior, enabling personalized interactions at every touchpoint. These advanced capabilities are categorized into several key options: Einstein OverviewEinstein Engagement ScoringEinstein Messaging InsightsEinstein Send Time OptimizationEinstein Engagement FrequencyEinstein Copy InsightsEinstein […]
How can Hospitality Industry Marketers Choose Between Marketing Cloud, Marketo, Eloqua, and Pardot
Every industry needs marketing to push its goals to greater heights in this age of technology. But, deciding which marketing tool to opt for is more than a necessity. Salesforce Marketing Cloud, Adobe Marketo, Oracle Eloqua and Salesforce Pardot are four popular marketing automation platforms that can help hospitality businesses create personalized marketing campaigns, improve […]
5 Tips Every Salesforce Marketing Cloud Admin Needs in 2023
As a Salesforce Marketing Cloud Administrator, your role is critical in ensuring the success of your organization’s marketing initiatives. In 2023, there are many exciting new features and updates that a Salesforce Marketing Cloud Admin leverage to improve the effectiveness of marketing campaigns being run in the org. To help you stay ahead of the […]
Improving your Business’ ROI with Salesforce Marketing Cloud Conversion Tracking
We have designed an extensive email marketing campaign with beautiful emails and a well-segmented audience base. But once that campaign has been deployed, how do you determine whether the campaign was successful or not? We need to know whether the email we sent out was received well by audiences and if they engaged with the […]
How Marketing Cloud works with Salesforce
Salesforce is a cloud-based software provider that offers its clients a platform to create custom applications without having to go through the challenging stages required by traditional systems. Once developed, the software or application can be uploaded to the cloud so that users can view it. On the other hand, if we can describe Salesforce […]
Getting the best out of your marketing strategy with Salesforce Marketing Cloud
Salesforce’s platform (or “Cloud”) for marketing automation and customer engagement is known as Salesforce Marketing Cloud (SFMC). A quick review of its past reveals that Salesforce did not develop the SFMC core from scratch; rather, they got it in 2013 when they acquired ExactTarget. This is relevant since “ExactTarget” is still occasionally used in references […]
