Our approach
Incorporate Marketing Cloud Personalization into your marketing strategy to tailor your campaigns according to the individual preferences and behaviors of your customers. Marketing Cloud Personalization can help you create personalized experiences across various channels, enhancing customer engagement and driving better results.
Personalize various aspects of your website based on user behavior, affinities, or other criteria.Deliver personalized experiences in real-time, dynamically adapting website content as customers navigate through different pages or sections.
Integrate web campaign data with other marketing channels, such as email, mobile, and social media, to provide a cohesive brand experience.
• Personalize various aspects of your website based on user behavior, affinities, or other criteria.
• Deliver personalized experiences in real-time, dynamically adapting website content as customers navigate through different pages or sections.
• Integrate web campaign data with other marketing channels, such as email, mobile, and social media, to provide a cohesive brand experience.
• Implement dynamic content blocks within emails to showcase relevant products, offers, or recommendations based on individual preferences.
• Personalize mobile app experiences by leveraging data to tailor in-app content,
• Monitor social media channels for conversations and mentions related to your brand for proactive engagement and response. recommendations, and messaging.
Use cases by Industry
Meet our experts
Dhavan Singhal is the Technical Project Manager and 3x certified Salesforce Marketing Cloud Developer at Generix. He is an accomplished software engineer with multiple years of experience in coding with HTML, CSS, Javascript, ReactJs, WordPress, PHP Core, codeigniter , MERN, Python, MySQL, Flutter and Kotlin to name a few. In addition to being a talented developer, Dhavan also brings to table his vast experience in multiple clouds in the Salesforce ecosystem from Salesforce CRM, Salesforce Marketing Cloud to Health Cloud and CDP. He is able to bridge the gap between technical intricacies and managerial responsibilities, ensuring seamless coordination and efficient project execution. Dhavan also takes immense interest in guiding his peers when needed and revels in providing creative solutions to challenging situations to his clients.
Apart from being technological savant, Dhavan enjoys poetry and playing the piano when not working on Salesforce or developing a new app.
Kriti Gupta is the Functional Lead and 3x certified Salesforce Marketing Cloud Consultant at Genetrix. With a background in Salesforce, Kriti brings her expertise to marketing campaigns and implementations. She has worked with clients from different industry verticals ranging from banking to non-profit. Apart from working on Salesforce CRM, Pardot as well as Marketing Cloud implementations, she enjoys coming up simple yet elegant solutions for challenges. Kriti elaborates that working with Genetrix has opened new areas of interest for her while giving a new direction to her career.
Apart from working on Salesforce, Kriti also manages content for Genetrix website and some of her blogs have been well-published. In her personal time, she enjoys reading novels, swimming and traveling to new places.
Genetrix has scored the Salesforce Marketing Tools based on cost, scalability, adaptability and integration for our clients.
“We at Tridish partnered with a lot of teams at Gentrix to stand up salesforce marketing for our business. We can organize and automate our campaigns around a lot of different use cases. The team was a breeze to work with and brought expertise from both sales and services labs, as well as marketing labs. Shout out to Shilpa and Douglas for all their hard work in dealing with us.”
Amanda Wong
Product Lead at Tredish
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“I am the VP of CRM Solutions, and I’m here to give a testimonial for Genetrix. We selected them on a reference, and then when we talked to them, it was just really good communication vibes with them, just like to just like people that you’re talking to, and then just really knowledgeable.”
Jonathan Reynolds
VP of CRM Solutions
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“We found that the Genetrix Technology team was supportive, and they motivated us to accomplish our goals and stay on track. They were efficient and effective in meetings. They ensured that post go-live, we had all the tools and documents needed. Their communication was unambiguous and concise. It was a pleasant experience working with them”
Paula Kahumbu
CEO, Wildlife Direct
“The Genetrix team has been very supportive in helping us achieve our vision. We have formed a long term partnership for Salesforce and Marketing Cloud support.”
Imaad Khan
Director – Global Transaction Banking, Mashreq Bank
We begin every project with a strategic planning phase where we collaborate closely with your team to understand your long-term goals and objectives. This collaborative approach allows us to develop a strategic roadmap that aligns our development efforts with your business aspirations
We begin every project with a strategic planning phase where we collaborate closely with your team to understand your long-term goals and objectives. This collaborative approach allows us to develop a strategic roadmap that aligns our development efforts with your business aspirations
We begin every project with a strategic planning phase where we collaborate closely with your team to understand your long-term goals and objectives. This collaborative approach allows us to develop a strategic roadmap that aligns our development efforts with your business aspirations
We begin every project with a strategic planning phase where we collaborate closely with your team to understand your long-term goals and objectives. This collaborative approach allows us to develop a strategic roadmap that aligns our development efforts with your business aspirations
We begin every project with a strategic planning phase where we collaborate closely with your team to understand your long-term goals and objectives. This collaborative approach allows us to develop a strategic roadmap that aligns our development efforts with your business aspirations
We begin every project with a strategic planning phase where we collaborate closely with your team to understand your long-term goals and objectives. This collaborative approach allows us to develop a strategic roadmap that aligns our development efforts with your business aspirations
We begin every project with a strategic planning phase where we collaborate closely with your team to understand your long-term goals and objectives. This collaborative approach allows us to develop a strategic roadmap that aligns our development efforts with your business aspirations
We begin every project with a strategic planning phase where we collaborate closely with your team to understand your long-term goals and objectives. This collaborative approach allows us to develop a strategic roadmap that aligns our development efforts with your business aspirations
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