Our approach
We help marketing teams harness the power of Marketing Cloud Growth to drive customer acquisition, boost brand visibility, and accelerate revenue. By streamlining lead nurturing and optimizing campaign performance, we enable sustainable growth and long-term business success.
• Personalize various aspects of your website based on user behavior, affinities, or other criteria.
• Deliver personalized experiences in real-time, dynamically adapting website content as customers navigate through different pages or sections.
• Integrate web campaign data with other marketing channels, such as email, mobile, and social media, to provide a cohesive brand experience.
• Implement dynamic content blocks within emails to showcase relevant products, offers, or recommendations based on individual preferences.
• Personalize mobile app experiences by leveraging data to tailor in-app content,
• Monitor social media channels for conversations and mentions related to your brand for proactive engagement and response. recommendations, and messaging.
“We at Tridish partnered with a lot of teams at Gentrix to stand up salesforce marketing for our business. We can organize and automate our campaigns around a lot of different use cases. The team was a breeze to work with and brought expertise from both sales and services labs, as well as marketing labs. Shout out to Shilpa and Douglas for all their hard work in dealing with us.”
Amanda Wong
Product Lead at Tredish
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“I am the VP of CRM Solutions, and I’m here to give a testimonial for Genetrix. We selected them on a reference, and then when we talked to them, it was just really good communication vibes with them, just like to just like people that you’re talking to, and then just really knowledgeable.”
Jonathan Reynolds
VP of CRM Solutions
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“We found that the Genetrix Technology team was supportive, and they motivated us to accomplish our goals and stay on track. They were efficient and effective in meetings. They ensured that post go-live, we had all the tools and documents needed. Their communication was unambiguous and concise. It was a pleasant experience working with them”
Paula Kahumbu
CEO, Wildlife Direct
“The Genetrix team has been very supportive in helping us achieve our vision. We have formed a long term partnership for Salesforce and Marketing Cloud support.”
Imaad Khan
Director – Global Transaction Banking, Mashreq Bank
Use cases by Industry
Meet our experts
Apoorva Yadav is a 2x Certified Salesforce Marketing Cloud Developer with expertise in SFMC Admin and Email Specialist certifications. She has successfully delivered multiple projects across various industries, specializing in Salesforce Marketing Cloud, Data Cloud, and Form Assembly integrations.
Samir Jaiswar, Salesforce Marketing Cloud Developer and 4x Salesforce Certified professional at Genetrix, specializes in developing and optimizing marketing automation solutions. With a strong technical background, he excels in leveraging Salesforce Marketing Cloud to enhance customer engagement and drive impactful marketing campaigns.
Genetrix has scored the Salesforce Marketing Cloud Growth Tools based on cost, scalability, adaptability and integration for our clients.
The Marketing Cloud Growth edition is a streamlined version of Salesforce Marketing Cloud, designed to provide small to mid-sized businesses with powerful tools to grow their audience, engage customers across multiple channels, and track the success of their marketing campaigns all in a cost-effective package.
The Growth edition includes essential features such as email marketing, contact management, customer journey automation, basic segmentation, real-time analytics, and integration with Salesforce CRM. It also offers AI-driven insights via Einstein for improved campaign performance.
This edition is ideal for small to mid-sized B2B and B2C businesses looking to scale their marketing efforts without the complexity or cost of enterprise-level tools. It’s also well-suited for organizations new to marketing automation or those with limited technical resources.
The Growth edition provides robust email marketing tools including drag-and-drop email builders, pre-built templates, A/B testing, deliverability tracking, and basic personalization to help you launch effective campaigns with ease.
Growth edition users can create automated customer journeys based on behavioral triggers, scheduled sends, or CRM data. Journey Builder Lite helps set up streamlined automation flows for welcome emails, re-engagement campaigns, and lead nurturing sequences.
Yes. Audience segmentation is available using contact data, behavior, engagement history, and custom criteria. This enables more relevant messaging and better-targeted campaigns.
Absolutely. The Growth edition integrates seamlessly with Salesforce Sales Cloud and Service Cloud, enabling data sharing, unified customer views, and automated workflows between marketing, sales, and service teams.
Yes, users can customize email templates, journey flows, data extensions, and reports. While more advanced customizations (like AMPscript or APIs) may be limited compared to higher tiers, the Growth edition offers enough flexibility for most growing businesses.
India
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Maharashtra 412101
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