How Salesforce Marketing Cloud Intelligence Helped This Healthcare Client Gain Insights In Making Valuable Decisions

Client Overview

About The Client

This healthcare client, a prominent organization in the medical industry, sought to enhance their data management and reporting capabilities. Their diverse data sources and the need for streamlined reporting necessitated the adoption of a robust data integration and visualization platform. To address these challenges, they engaged with Genetrix to implement Datorama, a leading marketing intelligence solution known for its advanced data integration and analytics capabilities.

Objective
Solution
Outcome
Objective

The project’s primary goal was to leverage Datorama’s capabilities to consolidate and harmonize data from various sources, enabling the healthcare client to make data-driven decisions and gain valuable insights.

– Connecting Data Sources

– Configuring Data Sources

– Configuring TotalConnect for Agency-Provided Files

– Creating Reporting Data Model

– Unifying Data Sources 

– Automating Data Source Refreshes

– Setting up Data Transformation Rules

– Creating Custom Reporting Dimensions & Measurements

– Daily Leads Dashboard and Custom Dashboards

  1.  

Solution

The project’s primary goal was to leverage Datorama’s capabilities to consolidate and harmonize data from various sources, enabling the healthcare client to make data-driven decisions and gain valuable insights. The following key objectives were outlined within the project scope: 

  1. Connecting Data Sources: Our team successfully connected 10 different data sources from various systems, platforms, and databases to Datorama, ensuring a comprehensive data landscape. 
  2. Configuring Data Sources: As part of the implementation process, our experts meticulously configured 20 data sources to ensure seamless data extraction and integration within the Datorama environment. 
  3. Configuring TotalConnect for Agency-Provided Files: TotalConnect, a feature of Datorama, was set up to handle agency-provided files, enabling efficient data exchange and collaboration between the healthcare client and their associated agencies. 
  4. Creating Reporting Data Model: We developed a robust reporting data model tailored to the client’s specific requirements, laying the foundation for accurate and meaningful insights. 
  5. Unifying Data Sources: Leveraging Datorama’s capabilities, we unified all disparate data sources into a single, comprehensive report data model, facilitating holistic analysis and reporting. 
  6. Automating Data Source Refreshes: To ensure data accuracy and real-time reporting, our team designed and implemented automated workflows to refresh data sources at regular intervals. 
  7. Setting up Data Transformation Rules: Custom data transformation rules were established to harmonize and standardize data from different sources, ensuring consistency across reports and dashboards. 
  8. Creating Custom Reporting Dimensions & Measurements: We tailored reporting dimensions and measurements according to the client’s unique business requirements, providing deeper insights into key performance indicators. 
  9. Daily Leads Dashboard: A dedicated dashboard focusing on daily leads was created, enabling the client to monitor and analyze lead generation metrics in real-time. 
  10. Custom Dashboards: In addition to the Daily Leads Dashboard, we designed and developed 10 additional custom dashboards, each catering to specific aspects of the healthcare client’s operations, thereby enabling comprehensive data visualization. 

Outcome

The successful implementation of Datorama transformed the healthcare client’s data management and reporting capabilities significantly. With a unified and harmonized data environment, the client now benefits from: 

– Real-time access to critical data insights from various sources. 

– Streamlined reporting processes, saving time and effort for their team. 

– Enhanced decision-making based on accurate and reliable data. 

– Improved collaboration with associated agencies through TotalConnect integration. 

– Actionable insights through customized reporting dimensions and dashboards. 

In conclusion, our expert implementation of Datorama empowered the healthcare client to harness the full potential of their data, driving better business outcomes and supporting their mission to deliver high-quality healthcare services. The successful completion of this project showcases our company’s expertise in data integration, analytics, and visualization, underscoring our commitment to helping clients achieve data-driven success. 

ABOUT GENETRIX

Genetrix Technology is a holistic Salesforce solutions provider. We provide services to clients from across industry verticals: non-profit, health-care, finance, retail, technology and life-sciences. Our expertise lies in cross-cloud services that help organizations enhance their business and expand their profits.

Genetrix Technology

Download Case Study

Technologies Used:

Challenges

Inefficient Data Management

Manual processes caused delays in lead entry, impacting sales productivity.

Lack of Integration.

Limited integration between Salesforce and Marketing Cloud hindered personalized customer interactions.

Time-consuming Lead Outreach

Manual scheduling processes slowed lead responses and team collaboration.

Objectives

Streamline Sales Cloud Data Model

Integrate Salesforce with Marketing Cloud

Implement Calendly Integration

Solution

Let’s

Connect

A 30 min no cost strategy session with cloud support expert

Outcome

Quote The Customer

“The Genetrix team was a breeze to work with and brought expertise from both sales and service cloud as well as marketing cloud. They dove into our processes, smoothed out wrinkles, and gave us a system that was tailor made to our business requirements.”

Product Lead

Tre’dish

Amanda Wong

Conclusion

Let’s Collaboration


    Other Case studies

    X-Kom Achieves 40% Surge in Customer Engagement

    Fern Health achieves unification of 2M+ records from multiple sources

    Secure Solutions - Secure Transfusions Achieves 100% GDPR compliance

    Client Gains 360-degree view into their data by using Datorama

    X-Kom Achieves 40% Surge in Customer Engagement

    Similar

    case studies

    Let’s Connect

    A 30 min no cost strategy session
    with cloud support expert

    Let’s Connect

    A 30 min no cost strategy session
    with cloud support expert