Why are marketers obsessed with personalization? There are three burning reasons: It’s the opportunity to have one-to-one interactions with each customer. From the customer’s perspective, it feels much more like we (brands) are listening to them, welcoming their engagement. In preparation for a cookie-less world, you really should know your customer. We spoke with Marketing …
Personalization hacks in Salesforce Marketing Cloud Read More »
54% of consumers say whether or not a brand is perceived as spammy comes down to two factors, the strength of the relationship and the content of the messages. So how do you ensure whatever customer journeys you create further strengthen pre-existing consumer relationships? In Salesforce Marketing Cloud, Journey Builder provides a strategic and automated way …
Salesforce Marketing Cloud is one of the most used CRMs when it comes to marketing. That’s because Marketing Cloud not only provides a one-stop shop for all marketing needs, but also easy-to-use and customizable single-click functions. SFMC has the capability to support and enable multifaceted and cross-channel campaigns which may include the configuration of dynamic …
How to Set up a Scratch Marketing Cloud Org – A Check List Read More »
