Author name: Shilpa Gadekar

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A Brief Introduction to Marketing Cloud Einstein: Features & Advantages

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Salesforce Marketing Cloud has some brilliant Einstein features that provide insights and data to inform the content and timing of your marketing activities. Using the powerful artificial intelligence features, businesses can understand their customers’ engagement and behavior so every interaction can be personalized. All the Einstein capabilities can be broken up in different options: 1. Einstein Overview …

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Implementing Azure SSO with Salesforce Marketing Cloud

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Introduction Azure AD integrates seamlessly with various applications and services across the Microsoft ecosystem. This makes it easier to integrate Marketing Cloud with other Azure AD-enabled services, such as Microsoft 365, Dynamics 365, and other third-party applications, creating a unified ecosystem.  Marketing Cloud Connect SSO with Azure AD simplifies user access, enhances security, improves productivity, …

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