As we navigate through 2024, the landscape of digital marketing is undergoing a rapid transformation, with Salesforce Marketing Cloud at the forefront of innovation. According to Salesforce’s State of Marketing report, high-performing marketing teams are 8.8x more likely to have adopted a customer journey strategy. In this dynamic environment, understanding the top trends shaping the …
Introduction Tre’dish is a revolutionary platform that is helping food creators and food enthusiasts connect over their shared love for food! Genetrix and Tre’dish partnered to build their sales and marketing automation while keeping the data model as sleek as possible. We developed and integrated custom objects within Salesforce to efficiently store critical information, including …
Why are marketers obsessed with personalization? There are three burning reasons: It’s the opportunity to have one-to-one interactions with each customer. From the customer’s perspective, it feels much more like we (brands) are listening to them, welcoming their engagement. In preparation for a cookie-less world, you really should know your customer. We spoke with Marketing …
Personalization hacks in Salesforce Marketing Cloud Read More »
54% of consumers say whether or not a brand is perceived as spammy comes down to two factors, the strength of the relationship and the content of the messages. So how do you ensure whatever customer journeys you create further strengthen pre-existing consumer relationships? In Salesforce Marketing Cloud, Journey Builder provides a strategic and automated way …
Salesforce Marketing Cloud is one of the most used CRMs when it comes to marketing. That’s because Marketing Cloud not only provides a one-stop shop for all marketing needs, but also easy-to-use and customizable single-click functions. SFMC has the capability to support and enable multifaceted and cross-channel campaigns which may include the configuration of dynamic …
How to Set up a Scratch Marketing Cloud Org – A Check List Read More »
Introduction The key objective of a Customer Data Platform (CDP) is to streamline data collection from disparate sources (a process known as data ingestion), arrange it into a comprehensible structure (data modeling), establish data unifications to identify unique records (identity resolution) and facilitate internal data processing to create various computations and merge information collected from different areas. The ultimate step involves synchronization with a …
Introduction The key objective of a Customer Data Platform (CDP) is to streamline data collection from disparate sources (a process known as data ingestion), arrange it into a comprehensible structure (data modeling), establish data unifications to identify unique records (identity resolution) and facilitate internal data processing to create various computations and merge information collected from different areas. The ultimate step involves synchronization with a …
About The Client This healthcare client, a prominent organization in the medical industry, sought to enhance their data management and reporting capabilities. Their diverse data sources and the need for streamlined reporting necessitated the adoption of a robust data integration and visualization platform. To address these challenges, they engaged with Genetrix to implement Datorama, a …
About Hapi Cloud Hapi was started in 2016 with the idea to revolutionize the hospitality industry. They provide end-to-end integration for their partners which helps them curate a 360-degree view of their guests. They provide time and cost-effective solutions which limit the dependence of hotels on different vendors and developers. Now, Hapi caters to the …
Context Client has a scratch marketing cloud org which they want to start using with the launch of their new website. They want to create a dedicated portal from where the advocates can fill in their information and perform various calls-to-action. Along with being a source of information for the advocates regarding new acts being …
