Communications with customers are one of the most important aspects of marketing for any brand. And, personalized communications (emails, SMS, push notifications) are a bankable way to do it. AMPScript is the language that SFMC utilizes for this task to create dynamic and customized emails and mobile messages. Landing pages, cloud pages or microsites developed in SFMC also require AMPScript coding. The developers at Genetrix Technology are experts at writing these codes and letting them do their magic.
Cloud pages development
CloudPages are a feature of SFMC that provides users an opportunity to create marketing content and publish them in form of landing pages, microsites, interactive emails or mobile push pages.
These are an efficient way for content management and to streamline the process of marketing.
Custom subscription center and profile center development
Profile Center is the webpage that is available for the subscribers of a brand where they can provide their information. A subscription center, on the other hand, is the webpage wherein the subscribers can input their subscription preferences. The information provided by the subscribers through these portals is very crucial in maintaining a good communication bridge with them, while being ethical and following the CAN-SPAM and GDPR regulations. Genetrix Technology comes in the picture when brands want to customize these profile and subscription centers according to their requirements and aesthetics.
Marketing Cloud surveys
Feedback from customers is always a big driving factor for brands. To make the process simpler for the brands and the customers, SFMC provides the feature of Marketing cloud surveys which can be embedded in interactive emails.
Genetrix Technology assists brands in creating custom marketing cloud surveys to get the best possible feedback from their customers leading to constant growth.
SQL is the language that is used in SFMC to carry on a plethora of activities via journey builder as well as via creation of automations. SQL makes data management in SFMC a lot more efficient.
The Salesforce Marketing Cloud Developers at Genetrix Technology are experts in helping brands with managing their data in the best way possible.
Custom App Development
Every brand has specific needs which require custom solutions. When these challenges cannot be overcome by the tools provided by SFMC, Genetrix Technology’s SFMC Developers help the brands with development of their own apps.
These apps can cover any range of operations in the CRM Domain and make the job easier for marketers, accountants and sales executives. From simple point and click apps to advanced data management platforms, all unique needs can be handled by development of custom apps.