29

October, 2021

Keeping customer data and records safe and sound as well as accessible is a nightmare. It has been a hectic task for companies, all big and small. There has always been innovation when it comes to data management, because data is what keeps any organization running, but maintaining all the records in a single place was not only hectic, money-intensive, it was also a security issue for many years. Lo and behold, we were introduced with Salesforce.

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25

December, 2021

Data Extensions form an integral part of Salesforce CRM. A data extension, inlayman terms, is a table containing various fields of data relatedtosubscribers. Data extensions are required for carrying out a bevy of tasksinMarketing Cloud, especially Email studio. They come in handy whileconducting email sends, and also to hold information of records.

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