The concept of conversion tracking enables measurement of the frequency of achievement of marketing objectives using specific metrics. Simple activities like purchasing something, downloading a white paper, or even seeing an important webpage can all be counted as conversions when…
As a Salesforce Marketing Cloud Administrator, your role is critical in ensuring the success of your organization’s marketing initiatives. In 2023, there are many exciting new features and updates that a Salesforce Marketing Cloud Admin leverage to improve the effectiveness…
We have designed an extensive email marketing campaign with beautiful emails and a well-segmented audience base. But once that campaign has been deployed, how do you determine whether the campaign was successful or not? We need to know whether the…
The hospitality industry is highly competitive and requires constant efforts to maintain a steady flow of customers. In recent years, Salesforce and other channel management services have become increasingly crucial for the industry. Salesforce Marketing Cloud not only makes customer…
Salesforce is a cloud-based software provider that offers its clients a platform to create custom applications without having to go through the challenging stages required by traditional systems. Once developed, the software or application can be uploaded to the cloud…
Introduction Each email is designed with a few staple elements, no matter the platform they are being designed on or the person they are being designed by. These elements are the header, the body, and the footer. The footer is…
Salesforce’s platform (or “Cloud”) for marketing automation and customer engagement is known as Salesforce Marketing Cloud (SFMC). A quick review of its past reveals that Salesforce did not develop the SFMC core from scratch; rather, they got it in 2013…
Salesforce Marketing Cloud is used by most of the biggest corporations in the world.This software is not only efficient, it is also multi-purpose and user-friendly. Most of the marketers, consultants and developers working on Salesforce Marketing Cloud prefer to undergo…
